Planning + Design

What Is Planning + Design?
Turning a concept into a project that can actually be built.

Planning and design shape how a project moves from an idea to a permitted, constructible reality. It involves aligning land use, infrastructure, environmental constraints, and stakeholder requirements into a plan that works on paper and in the field.

That process requires more than individual disciplines. It requires coordination across planning, engineering, landscape architecture, and permitting, with decisions that hold up through review and construction.

ETM provides integrated planning and design support that helps projects move forward with clarity, alignment, and fewer disconnects between concept, approval, and delivery.

Master Planning

We guide the planning of large-scale communities and mixed-use environments, aligning land use, infrastructure, and market realities from the outset. The result is a cohesive plan designed for long-term performance and successful buildout.

Landscape

We design outdoor environments that enhance usability, environmental resilience, and long-term performance—fully integrated with the overall site plan and infrastructure strategy.

Hardscape

We design hardscape elements that integrate with the surrounding environment and overall site plan. Material selection and layout are coordinated to support durability, functionality, and long-term performance.

Wayfinding + Signage

We design clear, cohesive wayfinding systems that improve navigation and enhance the visitor experience. Signage is integrated with the overall plan to support usability, safety, and identity across the site.

Graphics + Visualization

We use detailed illustrations and advanced modeling tools to help you see your project clearly before construction begins. Early visualization supports alignment, informed decisions, and fewer surprises during delivery.

We shape projects at the point where vision meets constraint. Early-stage visioning, entitlement strategy, and integrated site design happen together, not in isolation, so regulatory, infrastructure, and community realities inform the concept from the start.

From first sketch through approval and delivery, continuity matters. When planning, engineering, and landscape architecture work as one team, decisions hold. The result is a place that functions, performs, and endures.

Entitlement Strategy

A strategic approach to zoning and approvals that helps projects navigate the entitlement process with fewer delays and better alignment.

Conceptual Land Planning

We help you translate early vision into a feasible site plan grounded in real-world constraints. By testing layout, density, access, and infrastructure at the outset, we clarify what can be built before significant time and capital are invested.

Development Mitigation

We help you identify, negotiate, and manage required mitigation obligations tied to your project. By addressing these commitments early and strategically, we protect feasibility and control unexpected cost exposure.

Transportation & Traffic Planning

We help you evaluate traffic impacts and transportation requirements early so your project can secure approvals without unexpected roadblocks. By aligning access, circulation, and infrastructure with agency standards, we reduce delays and protect your development timeline.

Landscape Architecture

We help you design outdoor environments that enhance usability, long-term performance, and community value. By integrating landscape decisions with site planning and infrastructure, we create spaces that function as well as they look.

Permitting

We help you navigate local, state, and federal permitting requirements so your project can move into construction without avoidable setbacks. By managing approvals proactively, we reduce review delays and keep your schedule intact.

Implementation

Ongoing support during construction that keeps design intent, coordination, and project execution aligned as work moves forward.

Brooklyn Station

Brooklyn Station sits adjacent to 220 Riverside on the heavily travelled Riverside Avenue. The Station features 58,000-square-feet of retail space.

UF Health Ocala

The 150,000-square-foot UF Health Ocala Neighborhood Hospital features 10 emergency department rooms, 10 inpatient rooms, a medical imaging center, and four surgical operating rooms.

Sawgrass Village

Sawgrass Village is a 140,220-square-feet shopping center in Ponte Vedra Beach, Florida. The walkable community features award-winning restaurants, unique boutique shopping, art galleries, home décor, and service retailers

St. Augustine Pedestrian Wayfinding

The signage was designed to blend with the historic character of the City, to provide an easier self-guided pedestrian experience, and guide visitors to the many sites listed in the National Register of Historic Places.

The Post at Twenty Mile

The historic Post at Twenty Mile is a park open exclusively to all Nocatee residents. This gorgeous park includes a covered pavilion with tables and restrooms, a relaxing nature trail, playground, a recreational field, and a spacious dog park with agility equipment. Our team provided the planning, design and permitting for this project.

Nocatee Town Center

The ever-expanding Nocatee Town Center, located in the award-winning Nocatee community, is home to a plethora of options for dining, healthcare, grocers, and other entertainment amenities.

Karl Soderholm PLA, AICP, LEED AP

Vice President | Landscape Architecture

Ray Spofford ACIP, CNU-A

Vice President/Director | Planning

Ryan Clark PLA

Director | Landscape Architecture

Lindsay Haga AICP

Project Manager | Land Development

Scott Merrell

Director | Creative

Thomas Hatcher

Planning Manager | Transportation

Doug Kelly

Planning Manager | Land Development

Casey Dendor

Planning Manager | Land Development

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